This dataset contained the sales data of about 5 brands in 5 countries of Africa spanning a period of 3 years (2017-2019).
The total sales generated over this period was 242 million with 136million incurred as cost and yielding a profit margin of 77%.
Senegal and Nigeria generated the highest sales with 49 million each over the period of 3 years. In 2017, Nigeria generated the highest sales with 20 million while Ghana generated the highest sales in 2018 with 32 million. In 2019, Ghana also generated the highest sales with 17 million.
Senegal generated the highest profits with 21.5 million followed by Nigeria and Ghana with 21.3 &21.0 million respectively. In 2017, Nigeria generated the most profit with 8.6 million while in 2018, Togo generated the most profit with 14.1 million while Ghana generated the most in 2019 with 7.1 million.
There was a decrease in sales from 87.1 million in 2017 to 70.3 million in 2019.
Budweiser was the highest sold brand from 2017-to 2019 as Castle lite was the highest profit-generating brand.
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